The Pathway Complex Launches Two New Beachfront Apartment Towers in Sầm Sơn

Located right next to the beach and directly connected to Đông Sơn Boulevard—2.6 km long and 120 m wide—the two newly launched apartment towers of The Pathway boast one of the most prime locations in Sầm Sơn. Just a few steps away is the iconic Hồ Xuân Hương coastal road, home to a vibrant mix of seaside restaurants, cafés, and entertainment activities. From the balcony, residents can simply gaze out and take in the endless blue hues of the sea and sky of Sầm Sơn, awakening every sense.

Each 20-storey tower, P2 and P3, offers a wide range of apartment types, including studios, 1-bedroom, 1+1-bedroom, 2-bedroom, and 3-bedroom units. This diversity allows the project to optimally cater to a broad spectrum of buyers—from young people to seniors, from young families to multi-generational households—flexibly meeting needs for permanent living, resort stays, or rental investment.

The value of both living and business is further enhanced by premium amenities integrated directly within the buildings, such as a gym, yoga studio, community rooms, basement parking, and podium-level shophouses. In addition, towers P2 and P3 also benefit from shared amenities along the central Sun Grand Boulevard axis and the 2-hectare beachfront square located right at the foot of the buildings. This area is fast becoming a hub for events, street festivals, cuisine, music, and arts that define the cultural identity of Thanh Hóa. Highlights include nightly German water-music shows and large-scale music festivals combined with fireworks displays. Most recently, the Sầm Sơn Sea Festival – Aspiration to Shine, held at the Sầm Sơn Beach Square itself, set a record by attracting nearly 300,000 residents and visitors, filling the city’s streets to capacity.

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A vibrant entertainment space right beneath The Pathway apartment towers.

Tower P2 stands out with 80% of its apartments offering sea-facing views, while tower P3 is positioned in the most dynamic area near the main boulevard and the central square, providing outstanding connectivity advantages. These strengths are further amplified as Đông Sơn Boulevard links directly with National Highway 47 and Nam Sông Mã Boulevard—scheduled to be expanded to eight lanes and put into operation by the end of 2025—forming a key transport artery welcoming visitors from northern provinces to Sầm Sơn, Thanh Hóa.

The project also benefits from the billion-dollar ecosystem developed by Sun Group in Sầm Sơn, Thanh Hóa, including the Sun Grand Boulevard integrated urban area and Sun World Sam Son—one of the most vibrant entertainment complexes in the North Central region. At the same time, it enjoys convenient connectivity to future tourism hubs that Sun Group is nurturing, such as Bến En Ecotourism Area, Quảng Xương Hot Spring Resort Complex, and especially the Am Tiên Spiritual and Historical Tourism Complex, with a total investment of VND 35,000 billion, which officially broke ground on April 26.

The Pathway towers are set to become a new symbol of the Sầm Sơn coastal city

Amid the gentle waves lapping against Sầm Sơn’s sandy shores each day, a new symbol is rising—heralding a new era of premium coastal living. In the near future, these beachfront towers will shape a lifestyle of “resort living at home” for residents of Sầm Sơn, Thanh Hóa, and serve as high-end seaside second homes for the affluent community from Hanoi and neighboring provinces.

According to a representative of Sun Property, The Pathway is not only a place to live or vacation, but also a sustainable, profitable investment channel amid Sầm Sơn’s accelerating tourism growth. This is an ideal time to own a valuable asset at a beach destination known for its long-standing stability and impressive development pace among the leading locations nationwide.

The living and commercial value of The Pathway is elevated by a system of premium amenities

“The apartment line at towers P2 and P3 of The Pathway is the perfect answer to demands for living, resort stays, and profitable investment. With its central location, direct connections to Đông Sơn Boulevard, the Beach Square, and Sun World Sam Son, the project boasts rare sea views and enjoys a high-end tourism–entertainment–resort ecosystem that is committed to continued strong investment in the future. These are outstanding advantages that very few projects in the area can match,” the investor’s representative affirmed.

Investment options in apartments at towers P2 and P3 bring together multiple strengths: a beachfront location, direct connectivity to modern infrastructure, placement within a high-traffic ecosystem, and a diverse product range suitable for various needs.

Two apartment towers P2 and P3 – The Pathway offer attractive investment opportunities in summer 2025

The two new apartment towers of The Pathway complex—with reasonable entry prices—are considered an ideal “entry point” for individual investors seeking assets with strong appreciation potential and stable cash flow from accommodation operations. In the context of limited supply of beachfront resort apartments in Northern Vietnam, owning an apartment at The Pathway means getting ahead of the next wave of real estate price growth in Sầm Sơn as infrastructure and services continue to be completed.

Sầm Sơn is striving to become a national key tourism city, with a target of welcoming 10 million visitors in 2025. The potential for rental and accommodation business to generate sustainable cash flow from pioneering beachfront apartments at a leading North Central tourism destination is undeniable. As the first high-rise beachfront apartment complex, The Pathway opens up compelling investment opportunities to stay ahead of this emerging trend.

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