South Nha Trang real estate surges: Attraction from low-rise land with long-term ownership at The Elite - Charmora City

Nha Trang and its global destination status

Forbes has included Vietnam in its list of retirement-friendly countries for Americans. Meanwhile, tourism, the key economic sector, continues to grow impressively. According to data from the General Statistics Office (Ministry of Finance), in the first 7 months of the year, our country welcomed 13.9 million international visitors, an increase of 13.8% compared to the same period last year and has achieved 56% of the target to welcome 25 million visitors for the whole year 2026.

Nha Trang ranked in the Top 3 destinations in Vietnam most searched by European tourists. Photo credit: Minh Tu

Within that broader context, Nha Trang continues to affirm its position as a livable and attractive coastal city. Summer 2026 search data released by the tourism platform Agoda recorded Nha Trang excellently ranking in the Top 3 destinations in Vietnam most searched by European tourists, notably the groups of visitors from Germany, France, the UK, and Russia.

Sharing perspectives on the locality's potential, Mr. Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association (VNAR), commented: "Nha Trang is number 1 in terms of tourism resources, from its climate, beautiful coastline to islands rich in exploitation value. This land possesses all favorable natural conditions to become a tourism center not only for Vietnam but for the whole world, attracting global travelers to enjoy, with a large portion being high-spending customers."

The increasing presence of international tourist flows, along with experts and investors, is shaping new standards for living and residential spaces. Investors tend to seek out real estate products with prime locations, that meet high-class ecological living standards, and can also become safe accumulation assets. However, in traditional central urban areas, land funds for projects with long-term ownership legal status are currently scarce. This context is driving capital to shift towards new areas with synchronized infrastructure and ample development potential.

Scarce long-term land funds in the center drive capital flow shifts towards South Nha Trang.

The South Nha Trang development axis and its transformation with the "International Island City" Charmora City

To expand development space, urban planning is shifting strongly towards South Nha Trang – the location of Khanh Hoa's new Administrative Center, expected to officially commence construction in Q4/2026. Situated at the focal point connecting Cam Ranh International Airport and the existing central area, the South Nha Trang region boasts a natural ecosystem harmoniously surrounded by rivers, opening up ideal opportunities for the formation of multi-functional ecological urban areas.

Anticipating that strategic planning, Sun Group has developed the project Charmora City with a scale of 227 ha, creating an "International Island City in the heart of Nha Trang". The project harmoniously combines administrative, entertainment, and residential spaces, fully meeting the trend of balanced living and working in a modern urban area.

Sun Group develops the 'international island city' Charmora City in South Nha Trang.

Serving as a premium residential piece within the overall mega-urban area, the Elite Island subdivision is developed in a closed-loop model with a strict 3-layer security system. Encircled by the Quan Truong River and Tac River, Elite Island boasts a fresh atmosphere, a hot spring clubhouse with a natural hot spring source right within the area, creating a secluded residential oasis exclusively for the elite. This place ensures both quiet privacy and convenient connection to the new Administrative Center and the locality's main transportation routes.

The Elite Low-Rise Collection: A convergence of heritage living and international living standards

The biggest attraction in the Elite Island subdivision today is The Elite low-rise collection. According to the developer's revelation, although the product line is about to be launched on the market, it has attracted strong interest thanks to its superior advantage with long-term land ownership legal status – a solid guarantee for sustainable value appreciation and asset accumulation for generations.

The Elite creates international living standards with long-term ownership legal status.

Regarding architectural planning, The Elite's products create breakthroughs with spacious facade designs: Townhouses own facades from 7.5m upwards and Semi-detached Villas have facades from 10m. This advantage of a wide facade not only brings a majestic appearance, optimizing the ability to receive wind and natural light for multi-generational family living spaces, but also opens up high flexibility in commercial business exploitation such as high-class cuisine, boutique hotels, therapeutic spas, or luxury service offices.

Especially, the subdivision is also a gathering place for the elite resident community, international experts, and global citizens. Living in a multicultural and civilized environment, children have the opportunity to be exposed to an integrated mindset and develop natural language skills right in their daily living space. The emergence of an international standard residential complex like The Elite not only creates a future launchpad for future generations but also serves as a lever to elevate the quality of life for the people of Nha Trang themselves.

Wide frontage helps The Elite optimize living space and leverage commercial business.

The commercial advantage here is further enhanced by its proximity to Festival Island – the 24/7 entertainment and night economy hub of Charmora City. Residents only take a few minutes to access a chain of vibrant festival amenities, art shows, fireworks, and bustling shopping streets, yet can maintain complete peace and tranquility when returning home.

Developed meticulously by Sun Group and professionally managed and operated to high-class standards by Sun Paradise Land, the low-rise collection The Elite at Elite Island is the perfect "landing point", meeting two objectives simultaneously: establishing a heritage residence and guaranteeing a sustainable value-increasing investment asset for the elite.