Sun Group's festival ecosystem: Driving force for staycation revenue at The Fest complex, Nha Trang
Located at Festival Island, The Fest apartment complex boasts a prime location with a diverse range of amenities within the Charmora City mega-city. Inheriting the "successful formula" in Sun Group's destination creation strategy, the project promises to be an outstanding profitable investment opportunity from the accommodation exploitation model in Nha Trang.
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Become a resident of The Fest, hold the future of Nha Trang tourism
"3 years ago, I missed the opportunity to invest in an apartment in Sunset Town (Hoang Hon), South Phu Quoc. Currently, this area has become a 'golden coordinate' for tourism, bringing great success to many investors who boldly 'invested early', shared Mr. Nguyen Van Thang (Hanoi).
Sun Group demonstrates its capability to create destinations through its festival ecosystem in Phu Quoc.
In the South of Phu Quoc Island, festivals are seen as "soft infrastructure" for the tourism industry. It is the regularly organized fireworks events and art shows that give tourists more reasons to stay longer and want to return, while accommodation, commercial, and real estate activities directly benefit from the continuous flow of visitors.
Mr. Thang assesses, "the 'formula for success'" is being developed by Sun Group Corporation at the "international island city" Charmora City. At the "Festival Island", the The Fest apartment complex is emerging as an early investment opportunity that he does not want to miss.
“What I'm interested in is that the project is located right in the city center, convenient for both relaxation and long-term business exploitation. If the ecosystem is developed like Phu Quoc, then the value will not only be in the apartments but also in the number of customers drawn in every day.” , Mr. Thang said.
Meanwhile, for Ms. Le Minh Thi (Ho Chi Minh City), the trust in The Fest comes from another experience. Last June, she and her friends had a 3-day, 2-night trip in Nha Trang combined with attending the Mega Booming - Charmora City music festival. The event gathered 18 famous artists along with a spectacular fireworks display by the bay. The music night attracted nearly 30,000 spectators, making the central Nha Trang area vibrant until late at night, with many hotels and restaurants operating at almost full capacity.
Mega Booming Concert - Charmora City in Nha Trang last June attracted nearly 30,000 spectators.
"Besides the scale of the stage and fireworks, what impressed me the most was the bustling crowd of visitors. International visitors seemed reluctant to leave the fun. Any project that creates an attraction to retain tourists will surely succeed in Nha Trang. Sun Group's strategy with The Fest and Festival Island convinced me in that way" , she shared.
Two stories, two perspectives with different purposes for owning an apartment, but both share a common point: Instead of just evaluating the project by its location or design, they chose The Fest based on their trust in Sun Group's guarantee of creating a destination. When Festival Island “gets into gear”, the greatest value of The Fest will not just be in an apartment, but in its location amidst the flow of festivals, commerce, and tourism of a “sleepless Downtown”.
The Fest: The focal point connecting a chain of experiences for a "sleepless Downtown"
If Festival Island is a “customer-generating machine”, then The Fest is considered the place that welcomes all those flows. For The Fest owners, the needs for vacationing or generating profit are all met.
The Fest apartment complex enjoys a steady stream of tourists thanks to its prime location on Festival Island.
Located right at the central intersection of Festival Island – one of the three functional islands of the Charmora City metropolis, The Fest towers possess a location likened to the “heart” of the entire ecosystem. From the building lobby, visitors can quickly connect to the 7.3ha water stage lake, culinary avenue, VUI-Fest night market, festival square, and a series of commercial spaces planned to operate day and night. Instead of having to travel between many different destinations, all experiences are contained within walking distance.
This is also the reason why Sun Group positions The Fest as the "crossroads of prosperity", welcoming the massive flow of tourists moving to the three functional islands through a synchronized infrastructure and transportation system.
Visitors at The Fest access a 24/7 entertainment experience within walking distance.
In the near future, every day at Festival Island will be a 24/7 experience: morning strolls by the water, enjoying coffee by the square; daytime enjoyment of shopping and dining spaces; when night falls, just a few steps away to immerse yourself in 3D Mapping shows, Jetski performances, water music, or brilliant fireworks displays on the central lake. Returning to the apartment, each balcony will become a "VIP box", where owners can admire the shows, and artistic fireworks from their own resort space.
Not only easily connecting with the entertainment ecosystem, The Fest dedicates ample space for wellness and relaxation needs: a pool complex area spanning 1,400m², a "resort-standard" walking garden. Notably, guests can also experience the Onsen hot spring bathing facility within the premises, as well as easily connect to the ecosystem of adjacent islands. The combination of the vibrant rhythm of the "sleepless Downtown" and the "healing" space helps The Fest portray an unmistakable personality.
The Fest owns resort-standard vacation and wellness care space.
“With its ‘trump card’ Nha Trang, Khanh Hoa province aims to welcome 33 million overnight stays by 2030, with international visitors accounting for 40-45%. We expect the ‘sleepless downtown’ Festival Island to increase tourist stays, converting crowds into cash flow. At that time, the owners of The Fest apartments will be the first group to benefit,” a Sun Property representative shared.