The convenience economy takes center stage: A golden opportunity for oodium shophouses in southern Da Nang
As everyone's time becomes increasingly limited, the need to enjoy services and amenities right at the foot of the building becomes a priority choice. Changes in modern behavior and lifestyles also open up potential for the commercial podium model to develop and achieve superior investment efficiency.
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Keeping pace with the "all-in-one" living trend, podium shophouses bring stable cash flow for investors. Illustration: Sun Property.
When "convenience" becomes a living standard
A survey by Euromonitor International identifies “Convenience” - convenience as one of the top growth trends in the 10 global consumer trends. Salsify (USA) also notes that the “convenience economy” is reshaping the market, as consumers increasingly expect to access products and services in the quickest and most convenient way.
In Viet Nam, this trend is evident among intellectuals, office workers, and young urban families - a group increasingly prioritizing an "all-in-one" lifestyle, where stepping out of their homes provides access to cafes, restaurants, mini-marts, gyms, spas, schools, and hospitals within a few steps. This shift also changes the standards for choosing a place to settle down. Besides area or location, residents increasingly value the ecosystem of amenities and the ability to quickly meet daily needs right at their residence.
A complete ecosystem of amenities becomes the new standard of living. Photo: Sun Property.
The need to experience many services without having to travel far is creating room for the podium shophouse model in apartment complexes. As resident communities form, the demand for F&B, retail, healthcare, beauty, education, sports, and essential services also increases. In fact, many studies show that commercial spaces attached to residential areas always have superior exploitation advantages. According to research from George Washington University (USA), retail rental prices in walkable areas are up to 75% higher than in car-dependent areas, with better occupancy and absorption rates. Customers tend to spend up to 15% more.
Especially, in new urban areas and apartment complexes, when the majority of residents have a modern lifestyle, every daily need of residents, from meals, workouts to healthcare needs or essential shopping, becomes a commercial 'touchpoint', contributing to increased service exploitation efficiency.
These advantages explain the appeal of podium shophouses in high-end apartment complexes: both possessing an existing customer base within the resident community and having the ability to generate real cash flow through business, thereby increasing asset value.
Investment 'gold mine' South of Da Nang's center
Future resident community with real consumption needs ensures sustainable cash flow for podium shophouses. Photo: Anh Duong.
Catching up with the trend of "convenience economy" along with the practical needs of the market, 150 podium shophouses at the apartment complexes Spana Tower, Cora Tower and S-Light Tower are developed to complete the "all-in-one" utility ecosystem developed by Sun Group in the South of central Da Nang .
With a limited quantity, accounting for only about 5% of the total project offerings (50 units at Spana Tower, 62 units at Cora Tower, and 38 units at S-Light Tower), the podium shophouses possess attractive commercial advantages: capturing the future internal customer flow from the apartment towers. This steady customer base with regular spending habits will form a stable revenue stream and attractive profitability.
Large glass facade design and 7m high ceiling allow shophouses to be easily customized for various business models. Illustration: Sun Property.
In addition, to optimize the business scenario, Sun Group focuses on multi-functional design for the product line. The shophouses all feature large glass facades, creating openness for the facade, along with ceiling heights up to 7m, allowing easy division into 2 separate floors for flexible functional exploitation. Along with standard technical systems ready for operation upon handover, owners can customize the space into countless business models: F&B, mini supermarkets, spas, gyms, clinics, hair salons, offices, or kindergartens…
The investor's master plan strategy also creates a 'dual' exploitation advantage. The balanced distribution between units facing major roads in Hoa Xuan such as Nguyen Phuoc Lan, Nguyen Dinh Thi, 29/3... and units facing the interior helps the project simultaneously exploit two customer segments: external walk-in customers and the internal stable spending resident community. All 3 apartment complexes are located in prime positions, adjacent to the central core of Da Nang, and only take about 10 minutes to travel to Dragon Bridge, My Khe Beach, or the international airport. This area not only gathers intellectuals, experts, and immigrants who prefer a convenient lifestyle but also serves as a transit point for tourists on their journey to explore Ngu Hanh Son, Hoi An, or My Son.
Location 10 minutes from the international airport helps the trio of Sun Group apartment complexes attract tourist segments and intellectuals, foreign experts to Da Nang. Photo: Anh Duong.
Leveraging the prime location, integration into an "all-in-one" complex, and flexible design has created a strong advantage for podium shophouses. This model ensures stable business operations, independent of the tourist season, and benefits from a more optimal resident occupancy rate within the project compared to sparsely populated areas. With flexible sales policies such as an extended payment schedule of 48 months and 24-month interest support, this is the "ripe" moment to invest in owning sustainable profit-generating real estate in the new development center of Da Nang.
“When the standard for commercial real estate is no longer just about ‘finding a location with high foot traffic but a place where customers already exist and return daily’, then long-term ownership podium shophouses at Spana, Cora, and S-Light Tower will be the investors’ choice,” emphasized a representative from Nhat Khang Realty Company.
Decoding the superior profit potential of 150 branded podium shophouses by Sun Group in the southern center of Da Nang.