A Vietnamese destination has just been ranked among Asia's top beaches, what investment trends will rise?

Vung Tau Ascends to International Standards

According to World Travel Awards, from a traditional beach destination, this place is gradually transforming into a modern tourist center, fully equipped with amenities and experiences increasingly approaching international standards.

Vung Tau Ascends to International Status After Being Named “Asia’s Leading Beach Resort Destination 2025”

International imprints are increasingly evident in the tourism activities of the coastal city over the past year. Notable are the appearances of service "giants" like Starbucks right at Tam Thang Tower Square, or the strategic cooperation plan between Sun Group and Marriott International, which serve as the most vivid proofs. In the near future, many international hotel and resort brands such as Marriott Hotels, Westin, Four Points by Sheraton, Moxy Hotels… are expected to soon be present in Vung Tau, bringing professional operational capabilities and a global affluent clientele to the coastal city.

In the past year, Sun Group's participation with large-scale investment projects is contributing to shaping the landscape of tourism and resort Vung Tau . Notably, the Blanca City 96ha coastal urban ecosystem, along with the rapid commissioning of the 15ha Sun World Vung Tau - Aqua Adventure Water Park, one of the region's large-scale entertainment complexes.

Sun World Vung Tau - Aqua Adventure contributes to shaping a new image for coastal city tourism.

Thereby, Vung Tau is gradually shaping a new development trajectory, where tourism is not just about beach activities, but becomes a comprehensive experience.

Indeed, over the years, Vung Tau has also been a market welcoming diverse international tourist segments, serving as the first touchpoint for tens of thousands of cruise ship tourists when they set foot in Southeastern Vietnam (Dong Nam Bo) via the Cai Mep – Thi Vai port complex. After becoming a piece of the 10-million-population megacity, Vung Tau increasingly asserts its outstanding appeal. Throughout the Lunar New Year (Tet Nguyen Dan) holiday, Bai Sau beach and Sun World Vung Tau amusement park were always bustling, welcoming a large number of tourists from the South.

Vung Tau's international position is forecast to be strongly enhanced as it is only about 30 minutes away from the "Long Thanh airport gateway". The first international flights landing at Long Thanh will bring a wave of tourists from key markets such as Thailand, Singapore, South Korea, or Japan…

The multi-modal transportation system opens up a network directly connecting with global tourist flows.

Concurrently, as highways such as the Bien Hoa – Vung Tau highway, Ben Luc – Long Thanh highway become interconnected with Ring Road 3 of Ho Chi Minh City, along with the sea-crossing connection route from Can Gio and the development orientation for an international passenger port at Bai Truoc, a multi-modal transportation network will gradually form, opening the door for direct connection with global tourist flows, creating a "launchpad" for Vung Tau to rise and become a coastal tourist city of international stature.

Real estate linked to ecosystems: A winning investment strategy

With tourism growth momentum, the Vung Tau real estate market is forming new investment trends, reflecting expectations for an international-class destination, similar to the development trajectory in Phu Quoc or regional beach destinations like Bali, Phuket.

Like Phu Quoc, this island has undergone a spectacular transformation, continuously honored on prestigious global tourism rankings. Sun Group's ecosystem here shapes a diverse chain of experiences, from entertainment, resort to vibrant nightlife economy, thereby attracting strong investment flows into real estate. From a simple fishing village, South Phu Quoc Island is now likened by the tourism industry to "a foreigner on every square meter"… Investors have won big as apartments located in the Sunset Town area always record high occupancy rates, even "selling out" during peak seasons.

Mr. Trung Dung, an experienced investor in the real estate market, shares: “The strength of the ecosystem lies in its connectivity. Guests can enjoy all amenities from entertainment to dining within a few steps. This convenience helps my room occupancy rate in Phu Quoc always remain above 80% year-round”.

Blanca City leads the trend of coastal real estate investment with the “all in one” model.

From a market perspective, business units also assess that real estate linked to tourism - entertainment ecosystems is the prominent investment trend in island cities. Vung Tau is also not outside this development cycle; instead of individual projects, investors are currently shifting capital into locations possessing the “all in one” model, with multi-value, from Entertainment - Leisure - High-end Real Estate.

Among them, Sun Group's large-scale coastal metropolis Blanca City is playing the role of a "nucleus" leading the market. In 2025, Blanca City has supplemented the supply structure of the Vung Tau real estate market with a diverse, high-quality product portfolio, linked to the Bai Sau coastal utility ecosystem, Sun World Vung Tau water park, the largest beachfront commercial center in the region… Recently, the high-rise subdivision Beacon was unveiled, quickly attracting the attention of investors.

“Vung Tau does not yet have many large-scale projects like Blanca City. With this urban model, each piece plays a complementary role, creating a closed value chain that helps enhance the visitor experience and guarantees sustainable asset value. When a water park or a 5-star hotel becomes operational, it is not just a facility, but a "customer magnet" machine, creating a bustling flow of commerce, boosting the real value of real estate.” – A long-time local investor, commented.

The Beacon high-rise subdivision quickly attracts the attention of investors.

And as the customer flow continues to expand with the wave of infrastructure, properties located at the center of the ecosystem will have even greater advantages, both in terms of exploitation and value appreciation over time.