Southern Da Nang city center attracts residents, podium shophouses become a focal point for capital flow
The South Central area of Da Nang is forming new resident communities with high-end living and consumption needs. As a result, podium shophouses of apartment buildings are becoming sought-after cash-flow assets due to their scarcity, commercial exploitation potential, and price appreciation potential.
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Podium shophouses in the Southern Da Nang city center are becoming cash-generating assets highly sought after by investors. Photo: Sun Property.
Limited assets welcoming the influx of residents and tourists
The urban landscape South Center of Da Nang is changing day by day under the push of general planning. Specifically, according to Decision No. 1287/QD-TTg, the city is moving towards a multi-polar urban model, in which the South area is oriented to become a riverside tourism - service city. The transportation system connecting to the center is increasingly complete, combined with a series of international standard utilities such as the AEON Mall commercial center project, the Edison Schools inter-level school system (opening in 2028), or the Hyde Park riverside park stretching about 50 hectares, are contributing to improving the quality of life for residents.
This leads to a shift of residents from the inner city who wish to upgrade their ecological and convenient living space. Simultaneously, the area is also becoming a residential haven for engineers and international experts working in the expanded southern dynamic industrial zones. At the same time, the South of Da Nang center also possesses great potential to welcome tourist flows thanks to the attraction of the "Song Anh Sang" (River of Light) project and the future Co Co river waterway tourist route.
Picturesque river scenery helps Southern central Da Nang develop attractive tourism products. Photo: Anh Duong.
The formation of a new community - including an intellectual class with long-term housing needs and a large number of tourists wishing to live in a commensurate service “ecosystem” drives real estate developers, including Sun Property, to introduce 150 podium shophouses to the market belonging to three apartment complexes Cora Tower, Spana Tower and S-Light Tower.
Owners will enjoy a dual benefit: accessing the internal residential community while welcoming the influx of tourists and experts heading to the southern part of Da Nang center. With a diverse clientele possessing high spending power, service and experience standards will be more demanding, creating significant room for well-invested commercial business models.
Consumer demand from international tourists and experts flocking to the southern center of Da Nang opens up great opportunities for commercial business models. Photo: Anh Duong.
As the towers light up one by one, daily consumption needs will increase significantly, from morning coffee, restaurants for business meetings and family gatherings, supermarkets for daily needs, to gyms, spas, pharmacies, clinics, or services for children. Therefore, the 150 shophouse units not only complete the picture of convenient living but also open up long-term profit opportunities.
"We designed 150 shophouse units both to serve the self-contained needs of the tower residents and to anticipate the wave of riverside service tourism, creating diverse commercial exploitation opportunities and bringing stable cash flow to investors," a representative from Sun Property commented.
One floor – double the usable area
For discerning investors, the value of a commercial property lies in its adaptability to diverse exploitation options. A good space needs to be spacious enough for operation, flexible for functional conversion, and distinctive to maintain its appeal. The podium shophouses at Cora Tower, Spana Tower, and S-Light Tower are designed with that spirit in mind.
Series of podium shophouses complete the picture of convenient living for the resident community at Sun Group's apartment complexes. Photo: Sun Property.
The first highlight lies in the height of up to 7m, opening up possibilities for maximum space customization. Instead of being limited to a single floor, owners can design a two-story structure, thereby increasing the usable area. The lower floor is dedicated to business activities, display, and reception; while the upper floor becomes office space, a service area, or private quarters. For investors looking to optimize operating costs, a flexible "live-and-work" integrated model can be implemented.
Smart layout design helps shophouses effectively meet the needs of various industries. An investor knowledgeable in F&B can transform this space into a restaurant, cafe, or bakery; retail brands can utilize it as a showroom or convenience store. In parallel, services such as clinics, spas, educational centers, or co-working spaces can also create a fitting business environment.
On the exterior, the large glass system creates visual appeal and maximizes recognition. The design allows owners the freedom to present their architectural “concept”, lighting, and display methods, attracting both internal residents and passing customers.
“I often choose products with modern, flexible designs for convenience in multi-sector business, and renting them out also yields higher prices. In reality, some of my podium shophouses in Da Nang are currently rented out at VND 35-100 million per month,” shared by a shophouse investor.
Superior height along with large exterior glass systems helps ground-floor shophouses adapt to diverse business types. Photo: Sun Property.
Owning long-term legal ownership, shophouses are not just "efficient business machines" but also assets that offer room for price appreciation. Owners can flexibly exploit, lease, or convert functions according to their needs, while still holding a commercial property located in the core of a developing urban area. The payment policy is also flexibly designed by the investor, with a 24-month interest support package and the ability to extend the schedule up to 48 months, creating conditions for investors to proactively manage their capital flow.
Converging fully on advantages of location, design, long-term ownership, and reasonable sales policies, the 150 Sun Group podium shophouse units are affirming their position as rare cash flow products in the South of Da Nang city center. This is an opportunity for investors to hold a multi-value asset: both for business operations and sustainable price appreciation alongside the development momentum of the southern city center area.