Sun Elite City officially launched by Sun Group on the shores of Ha Long Heritage Bay
In July 2025, Sun Group officially introduced Sun Elite City, an integrated resort urban complex located in the heart of Bai Chay. Spanning up to 324 hectares, offering diverse lifestyle and leisure experiences, and boasting a prime location beside the world-renowned heritage bay, Sun Elite City is expected to become a new symbol of Quang Ninh, contributing to elevating Bai Chay’s image in a new era of development.
At the Heart of the Heritage Bay
Sun Elite City enjoys a “diamond” location — the focal point of Quang Ninh’s economic and tourism corridors, embracing the full splendor of the heritage bay.
Sun Elite City integrated resort urban complex spanning 324 hectares. (Photo: Sun Property)
The complex is home to iconic landmarks that have shaped Quang Ninh’s tourism brand across four key pillars: entertainment, luxury resorts, infrastructure, and real estate, including Sun World Ha Long Complex, Oakwood Ha Long resort, Sun Carnival Festival Square, a vibrant 24/7 commercial street, Bai Chay Beach, and especially the Ha Long International Cruise Port. The ecosystem of Sun Elite City continues to be expanded with a landmark tower rising over the sea and a cluster of 31 high-rise residential towers. Together, these elements form a premium resort city rich in experiences by the heritage bay. True to its name as an elite city for the affluent, Sun Elite City embodies Sun Group’s aesthetic DNA with prime positioning, refined design rich in identity, and world-class amenities.
Located between the vital Ha Long arterial road and the picturesque coastal boulevard, Sun Elite City captures the full flow of visitors to Ha Long. From here, residents and visitors can easily access an extensive regional connectivity network: the Hanoi – Hai Phong – Ha Long – Van Don – Mong Cai expressway, Van Don International Airport, Ha Long International Cruise Port, Bai Chay Bridge, the Cua Luc underwater road tunnel, sea routes connecting to Lan Ha Bay (Cat Ba), and in the future, the Hanoi – Ha Long high-speed railway.
Perspective of Sun Elite City — a premium resort urban complex by Ha Long Heritage Bay. (Photo: Sun Property)
Situated at the center of all connectivity coordinates, the project offers seamless access by road, sea, and air. Notably, with direct linkage to the international cruise port — a docking point for superyachts and cruise ships carrying thousands of international passengers — Sun Elite City is set to become a favored stopover for the global elite.
Beyond its strategic location, Sun Elite City also features unique topography with a “bay-facing front and mountain-backed rear,” meeting favorable feng shui criteria for prosperity. This provides ideal conditions to develop a resort city that fulfills all accommodation needs — sufficiently secluded and private, yet close enough to connect with the vibrant amenities of Quang Ninh’s urban center.
Ha Long International Cruise Port within the Sun Elite City complex, capable of welcoming the world’s largest cruise ships. Photo: AD
“Sun Elite City is the first fully integrated complex that brings together all four strategic pillars within Sun Group’s multi-billion-dollar ecosystem. With the ambition to further elevate the heritage bay, we aim to create a dynamic hub welcoming both domestic and international visitors — where every structure tells a cultural story and every experience is worthy of the elite,” shared a representative of Sun Property (a member of Sun Group).
A Resort City That Shines 24/7
With the goal of activating a vibrant, year-round service economy in Bai Chay, Quang Ninh, Sun Elite City will be the first coastal city in the province to be master-planned with a night-time economy operating model, creating ideal conditions for 24/7 service and commercial development. Commercial streets, dining zones, bars, and clubs are organized in continuous clusters, directly connected to the central square, parks, and cruise port, helping extend visitor stays and increase tourist spending.
Bai Chay Beach attracts visitors with its stunning coastal scenery
Sun Carnival Square becomes a gathering point for street festivals and concerts by top artists, while the Bai Chay coastal boulevard, VUI-Fest night market, and old-town-style shophouse areas host a wide array of bars and restaurants catering to every entertainment and leisure need. In addition, Sun Group continues to heat up the destination with signature events such as the “Shining Over the Wonder Bay” fireworks show, held three nights per week and expected to run through September 2, 2025.
VUI-Fest Ha Long Night Market is a must-visit destination for tourists
After more than a decade of persistent development — starting with a bustling Bai Chay beach, lively amusement parks, luxury resorts, and culinary streets — Sun Elite City will further energize Ha Long with dazzling weekend fireworks nights and a new real estate chapter, where illuminated residential towers reflect on the water, making the entire bay glow.
The “Shining Over the Wonder Bay” event is expected to last until September 2, 2025
As Quang Ninh is oriented to become a centrally governed city before 2030 and an international tourism hub with strong regional competitiveness, Sun Elite City serves as a new strategic driver, accelerating urbanization, attracting visitors, improving residents’ quality of life, and creating thousands of jobs in tourism, services, and real estate. Moreover, integrating living, business, and resort experiences within one complete complex helps retain visitors longer, elevating Ha Long tourism from short stays to sustainable, high-end long-term vacations.
With Sun Elite City, Sun Group continues to affirm its strategy of developing a premium real estate – tourism – resort ecosystem in Quang Ninh, extending a journey of more than a decade of dedication to the heritage land. “Sun Elite City is a continuation of the philosophy of ‘quality – class – distinction’ that Sun Group steadfastly pursues, delivering products worthy of their stature and contributing to elevating Bai Chay and Quang Ninh on the international tourism and real estate map,” a Sun Group representative emphasized.
Sun Centro Town — The Next Piece in the Sun Elite City Puzzle
This summer, Sun Group’s more than decade-long journey of development in Ha Long continues with Sun Centro Town — the heart of the Sun Elite City complex.
The project comprises three 30-storey residential towers adjacent to Sun Carnival beachfront square, offering panoramic views of all 1,969 limestone islands and direct connectivity to the Ha Long International Cruise Port. Combined with heritage-inspired architecture and a 5-star amenity system, this is not only an ideal resort destination for travelers but also promises to be a sustainable, high-yield investment product.