The Pathway: The “Ace Card” Filling the Missing Piece in Thanh Hóa’s Tourism Landscape

Thanh Hóa and Sầm Sơn are among the long-established tourism hubs of Northern Vietnam. This land of rich tourism potential has long been poetically referred to as “Thanh kỳ khả ái” – a place that embodies the majestic beauty of mountains, rivers, seas, lakes, forests, and hot mineral springs… all quietly waiting to be awakened by visionary investors with long-term foresight.

Many people watching fireworks on the opening night of the 2024 Sầm Sơn Sea Tourism Festival

Renowned as “the most ideal resort in Indochina” more than 100 years ago, Sầm Sơn is now undergoing a powerful transformation, driven by large-scale projects developed by reputable investors. These developments are enhancing visitor experiences and extending tourists’ length of stay. During the recent April 30 – May 1 holiday, Sầm Sơn witnessed an explosive surge, ranking first nationwide by welcoming a record-breaking number of visitors—more than 900,000 arrivals, far surpassing many other famous coastal cities. This achievement has helped elevate Thanh Hóa’s name on Vietnam’s tourism map.

According to Assoc. Prof. Dr. Phạm Hồng Long, Head of the Faculty of Tourism Studies at the University of Social Sciences and Humanities – Vietnam National University, Hanoi, these record-breaking figures are vivid proof of the strong development of Thanh Hóa’s tourism industry.

“In recent years, Thanh Hóa has gradually erased negative perceptions such as waste pollution, price gouging, and aggressive solicitation. The province has demonstrated coordinated efforts among local authorities to quickly establish fair competition with other destinations that already have very strong tourism sectors,” Dr. Long commented.

The water music show at Sầm Sơn Sea Square captivates visitors

The rapid rise of tourism in Sầm Sơn in particular, and Thanh Hóa in general, is driven not only by increasingly infrastructure and easier accessibility, but also by the systematic and large-scale investment of strategic investor Sun Group. With the mission of “beautifying lands,” Sun Group has awakened Sầm Sơn’s tourism potential and elevated it through a USD 1 billion complex comprising the Sea Square and an ecological tourism, resort, and high-end entertainment urban area.

Among these, Sầm Sơn Sea Square, covering an area of 2 hectares, has become a gathering point for hundreds of thousands of residents and visitors every summer. It is a place everyone longs to visit—strolling, immersing themselves in large-scale festivals and events, or jostling to enjoy the unique water music show. This performance utilizes advanced German technology with 300 water jets, creating mesmerizing “water dances” harmonized with melodious music and dazzling lighting effects. It has gradually become a “must-see” experience, delivering unforgettable visual and emotional highs for both locals and tourists visiting Sầm Sơn.

Adjacent to the Sea Square is one of the largest commercial boulevards in Vietnam, stretching 2.6 km in length and 120 meters in width. This boulevard connects the Sun Grand Boulevard integrated urban area with the Sun Riverside Village ecological resort township and the upcoming Sun World Sam Son entertainment complex, helping elevate living standards, resort experiences, and entertainment offerings in Sầm Sơn.

Alongside Sầm Sơn, Thanh Hóa’s tourism landscape continues to be enriched by premium projects unlocking the province’s “promised lands,” such as hot mineral spring wellness tourism in Quảng Xương, forest and mountain tourism in Bến En, and spiritual tourism at Am Tiên. With dedication, experience, and strong capabilities, Sun Group is gradually elevating Thanh Hóa’s tourism, unlocking all of its natural potential to transform the province into a four-season destination, attracting larger numbers of visitors for longer stays with more diverse experiences. Thanh Hóa tourism is now awaiting a powerful push to go further on its journey toward becoming one of Vietnam’s most attractive tourism capitals.

The Rising Heat of Seaside Resort Apartments in Sầm Sơn

Although Thanh Hóa’s tourism picture has become more vibrant than ever, it still lacks a crucial piece to become truly complete—high-rise seaside resort apartment towers that can fully embrace panoramic views of Sầm Sơn’s sea and sky while offering strong rental potential. This is why Sun Property (a member of Sun Group) has introduced to the market The Pathway, a beachfront high-rise apartment complex adjacent to the Sea Square, within the prestigious Sun Grand Boulevard urban area. The project fills the gap in high-quality accommodation for young, dynamic, and modern travelers visiting Sầm Sơn.

The Pathway high-rise apartment complex completes Sầm Sơn’s coastal urban picture

Thanks to its prime location at the heart of Sun Group’s billion-dollar tourism and resort ecosystem, apartment owners and guests staying at The Pathway can easily access the beach, the Sea Square, water music shows, the future theater, as well as culinary streets and shopping areas—immersing themselves in vibrant events and festivals day and night.

Looking at the massive crowds flooding Sầm Sơn Sea Square and the fully booked hotels and restaurants in surrounding areas during the recent April 30 – May 1 holiday, it becomes clear that demand from more than 8 million visitors annually is enormous. The 20-story The Pathway apartment towers will bring Thanh Hóa’s tourism capital an entirely new resort experience, featuring comprehensive on-site amenities such as podium-level commercial shophouses, community rooms and libraries, gyms, spas, along with a wide range of premium external amenities just “a few steps away.”

As a vital piece completing Sầm Sơn’s coastal urban landscape, The Pathway beachfront high-rise apartment complex will closely connect with nearby commercial townhouses and boutique hotels to offer diverse accommodation and resort experiences for visitors.

The Pathway apartments will fill the gap in high-quality accommodation in Sầm Sơn

Not only regarded as a “strategic artery” where every visitor is expected to stop by, The Pathway is envisioned as a new center and gateway connecting Sầm Sơn to the world—bringing residents closer to the pulse of prosperous living.

“With perfect connectivity and the advantages of Sun Group’s tourism ecosystem, the multifunctional apartments here will deliver multiple values for owners—from resort-style living and convenient business operations to outstanding long-term investment returns,” a Sun Property representative affirmed.

Currently, the developer is offering special incentive policies for customers interested in The Pathway, including discounts for non-loan buyers, incentives for early payments ahead of schedule using personal capital, and three years of free property management services from the handover date.

In addition, customers can easily own a The Pathway apartment through preferential loan packages designed specifically for the project by strategic partner National Citizen Commercial Joint Stock Bank (NCB). Buyers can borrow up to 70% of the property value, with preferential interest rate support for up to 24 months. The maximum loan term is 25 years, with a principal grace period of up to 36 months. Early repayment fees are waived during the interest support period. Notably, customers borrowing up to 60% of the collateral value will also receive an additional interest rate reduction of up to 1% compared to standard rates.